Over the past several years, I've been back at the Ironman World Championship in Kona with a different perspective than in the old days. I go now to see clients and pitch new business for my company, but I have no official role at the race itself. No credential, no passes, no access. This was disorienting at first, but it's also given me a fresh perspective on an event I came to know so well as an insider. My favorite race day spot now is the at the intersection of Hualalai Road and Kuakina Highway.
This is the kind of story we tell each other over a beer. It’s a triathlon classic from the wooly early days of the sport, when the world was just waking up to the notion of triathlon, and even folks in the business were learning as they went. It was on-the-job training for everyone,...Read More